eATSA 04/2011

Greetings again.


New Straits Times Friday, April 8, 2011

The last 5 months has been a rather busy period for us at ATSA. We have entered 4 PAM open competitions and we were successful to be selected to be in the finalist in all 4 competitions. The competition are NAZA TTDI Site A and Site B, MACMA Mosque and Academy Science Malaysia. Although we did not win "first prize", I am encouraged by the results and our ability to be in the list as one of the best in Malaysia.

I was also invited to speak at the Worldbex event in Manila, Philippines on 17-19 March, 2011 and the summary of my paper is included in this issue of the ATSA eNews. The topic of my talk was called Zeitgeist, the Spirit of our Time. It is an interesting view of the past Architectural style , the present and what was said or predicted to be our future in the next 40 years.

I would like thank ATSArians for our success in obtaining QESH certification, Quality, Environment, Safety and Health ( ISO 9001, 14001 & OHSAS 18001) from SIRIM in the month of March 2011. It is an important certification to ensure that ATSA will continuously dispense quality service to our clients. We have also designate a full time staff within ATSA to monitor our day to day activity.

This year we will be celebrating our 19 years since ATSA was established. (ATSA was officially established in Malaysia on 3rd July 1992. We have grown from our infancy stage through our adolescence period and now into a mature stage. We have established offices in Penang, Kota Kinabalu and Kuching. With 20 years behind us, we are beginning to plan and charting to position ATSA in the next 20 years to ensure continuity and succession. Our main focus as always, is to provide innovative design , excellent service with continuous and never ending improvement.

Azim A Aziz
View Points

Emerging Technologies and Design towards a Holistic Paradigm
Zeitgeist - Spirit of a Time

Over the past 20 to 30 years, technology has improved dramatically, changing views of society and changing the way the world operates today, and it will not stop now but will in fact increase exponentially over the years to come. This is constantly altering our lifestyles which means we have to adapt to this, whether good or bad. Some call it disruptive technology; a term from Clayton Christensen meaning innovations that improves a product or service in ways that the market does not expect. A holistic paradigm is a model where the technologies and design will soon become one. The question we face is that whether there will be more than one holistic paradigm and will technology and design of the future follow the state of singularity (where humans and/or buildings transcend biology) or could it be something else. Zeitgeist is a German term which refers to the spirit of a time and this in terms of design is an inevitably changing and shifting notion. It responds to current social cultural phenomena and new technologies.

Cybercity, Johor, Malaysia
ATSA Architects
There are many ways that technology has improved and affected us. The mobile phone, for one, has become a lot more advanced with the improvement in technology which has allowed us to do so much from a hand-held object. From texting, to picture messaging, to video calling and e-mail, the mobile phone has become one of the objects that most people cannot live without. Other inventions such as the automobile, antibiotics, oven and space shuttle, have affected everyone in a different way, either in their work or personal lives. With the growth of the Internet and such websites called Social Network Sites (SNS) has meant that communication has become a lot easier around the world. Facebook is a prime example of a SNS today; it first started in 2004 operating only at Harvard University, then grew to other selective universities before hitting globally in 2006. As of January 2011, Facebook has more than 600 million active users. The Internet has not only affected us socially but due to the advance in technology, the way businesses are operated have improved and become more efficient. Information is transferred a lot quicker and easier from far distances. This allows companies to get work done faster and more can be achieved in a shorter amount of time, as well as saving money on travel.
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ATSA Updates
Malaysian Chinese Muslim Association (MACMA) Mosque
ATSA proudly to announce that we are one of the finalist of the Masjid MACMA competition.
Design Proposal

University Campus

3 Storey Link House, Denai Alam, Shah Alam

Tree Top - Rahsia Estates - Resort Residences and Spa, Langkawi
Just Completed
Al-Bukhary International University, Kedah
Under Construction
3 Residen, Desa Melawati, Kuala Lumpur  
Recent Travels (Courtesy from Zulqaisar)
Egypt & Jordan

The Great Sphinx of Giza - mythical being with a lion's body and a human head, Egypt

Night view of the majestic Pyramid and the Great Sphinx of Giza, Egypt

Shah of Iran’s Cemetery at Al-Rifaii Mosque, Egypt

Temple of Horus at Edfu, Egypt

Qasr al-Harraneh, Amman, Jordan

Al-Khazneh (the Treasury) Petra, Jordan
Sports Club
Announcement on Anual Dinner

ATSA had an Annual Dinner on 4th June 2011 at Holliday Villa Subang Jaya in conjunction with ATSA's 19th anniversary (ATSA was established on the  3rd of July 1992).

Our 20th Anniversarry will be held at Sime Darby Convenction Center on 7th July 2012..


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45 A Jalan Tun Mohd Fuad 3, Taman Tun Dr. Ismail, 60000, Kuala Lumpur, Malaysia
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