eATSA 02/2010
Greetings from ATSA, 

Previously, we had mentioned our new approach to transform and maintain ourselves as a reputable and leading architectural company in Malaysia. Coining the phrase ATSA Transformation Program (ATP), and guided by the footsteps of our government, it is a deliberate effort on our part to be conscious and aware of the need to reinvent ourselves from time to time.

ATP is an effort on our part to provide a system which will integrate our information or data base with our day to day work in order to ensure a well kept historical and updated data of our organization.

Central to ATP is AIMS (ATSA Integrated Management System), a software developed to assist our office in managing the vast amount of information and materials garnered over the years till date. We are presently rearranging our past data so it could be retrieved easily with an in house search engine, similar to google search. This is also an important part of our commitment towards QESH, a drive towards quality management system.

While we are working on AIMS to be fully implemented early next year, we are continuously focused on improving our core business and providing great Design and Management Service to our clients. AIMS will be our backbone and with this ATSA will be able to concentrate in providing more great designs.

Happy Maal Hijrah and Merry Christmas.

The Edge Malaysia,
November 15, 2010 - City and Living page 2

Renovation of ATSA's KL office in Taman Tun. A 1st floor makeover.

After weeks of planning and designing, we have finally began renovation works on the 1st Floor of our office. Started out in mid November, this 1st phase renovation works ( approximately 3,000sq ft) is slated for completion by early December 2010 and once completed, it will provide ATSA's staff with a fresh new look and a conducive working environment. We first moved to this current location taking only one floor in 1996 and since then, have not made any upgrading works until recently.

In our efforts to be "Green" and supporting the eco-friendly campaign, we are experimenting with the use of LED lighting and Inverter air conditioning, as well as replacing our old lighting fixtures and air condition units. Eventually, we will be introducing low energy fittings and air condition to all of our office floors.

With some personal appeal and adhering to the guidelines of a nature friendly standard, we hope to produce a conductive and admirable environment to the public and ATSA family alike.

Yours truly,

1st Floor Meeting Area

Conference Room
View Points

A School of Thought
Recently, I was invited to be a guest lecturer at the UPM School of Architecture for their final year students' design crit. It was a rewarding experience as I have not been to one for many years and to see the quality of work presented by the 12 final year students was very encouraging. There were one or two of the final design thesis I consider to be excellent.

As a practicing architect for a number of years, I normally look at the ideas the students have and their concepts behind it rather than the completeness of the project. With today's technology, one does not have to draw like the "masters" or spend countless hours setting out vanishing points just to complete a single perspective. What matters now is how students or architects alike use technology to communicate their ideas. The driving point here is the search for the next big thing; how we are inspired by the past, make it current and turn it around to become our own original rendition of a building.

The half morning session with the students, lecturers, professors and other practitioners led to a discussion on how once upon a time, we looked at design as a form that follows function, a purist approach. Then there was another school of thought, that form is form and function is function, i.e form does not have to follow function, the liquid architecture approach. Now with the new sustainable approach, one element is added to that thought, that form does not have to follow function but it has to now follow the environment, the green approach.

ATSA Updates
Anugerah Merdeka
Category : Prominent Profesional Award
SME Recognition Award 2010
SME Rising Star Award 2010
In line with the QESH requirements, thirteen ATSA Employees took the First Aid Training Examination conducted by St. John Ambulance Malaysia and we are proud to announce that all thirteen employees have passed the exami-nation.
ATSA is pleased to announce that we were selected as one of 5 shortlisted entry to Stage 3 of the NAZA TTDI Master Planning and Architectural Concept Competition (Site A Puchong) organised by PAM (Malaysian Institute of Architects).
ATSA Design Philosophy, Mission, Vision and QESH Policy
ATSA Message Board
Current Design
Proposed Biotech Park Proposed Office Building
Rahsia Estates, Langkawi, Kedah

View of the Clubsuites Reception Block

Aerial View of Cabana Villas
Under Construction
3 Residen, Desa Melawati, Kuala Lumpur Al-Bukhary International University, Kedah
Recent Travels (Courtesy from Azim)
Cairo, Egypt
The Capital of Egypt, Cairo is the largest city in Africa and the Arab World with a population of 7.8 million spread over 453 square kilometers (175 sq mi). Often referred to as "The City of a Thousand Minarets" for its preponderance of Islamic mosques architecture, Cairo is one of the most densely populated cities in the world.

Associated with Ancient Egypt due to its proximity to the Great Sphinx and the pyramids in adjacent Giza, Cairo has the world's second-oldest institution of higher learning, the al-Azhar University. With an additional ten million inhabitants living just outside the city, it is the largest metropolitan area in Africa and the eleventh-largest urban area in the world.

Cairo Skyline by dusk

Samara Pyramid

Cairo Skyline

The Pyramids

The Sphinx and the Pyramids

Grand Bazaar
Sports Club
It has been confirmed that ATSARIANS will take up two booths in conjunction with the Carnival Maal Hijrah at Taman Tun Dr Ismail, Kuala Lumpur. The charity carnival event is organized by Persatuan AL Hunafa / IQRA’ Nurturing Centre. We are cordially inviting all friends of ATSA and their families to the charity event which will be held as follows:
Date: 12th December 2010
Time: 8.00 am - 5.00 pm
Venue: Jalan Burhanuddin Helmi (next to Sekolah Rendah Agama TTDI)
On another note, the Sport's Club Committee has changed the ATSA weekend family gathering venue from Bukit Merah Laketown Resort Perak to Bukit Gambang Resort City Kuantan, Pahang on 18th December 2010.

View ATSA brochure
45 A Jalan Tun Mohd Fuad 3, Taman Tun Dr. Ismail, 60000, Kuala Lumpur, Malaysia
Tel : 03-7727 1877 Fax : 03-7727 1875
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