Celcom KL Branch Jalan Ampang [ click the pictures for bigger view ]

View from inside facing the main entrance.

Front view of Celcom KL Branch.
Our task is to renovate and upgrade a former banking hall into Celcom's main branch in Kuala Lumpur to project a new image. The new interior design scheme reflects Celcom's image of a warm, friendly and courteous service provider, primarily by utilizing warm lighting and colours.

The design employs the use of frameless green tinted glass that not only brings light into the customer service areas but also allows those inside to view the landscape at the perimeter of the building. The renovation transformed the gloomy gray interiors of the previous banking hall into a friendly, cheerful space.

Impression of the main entrance porch which was not built.

Front elevation.

Impression of the main entrance porch which was not built.
 
Celcom New Image- A Review [ click the pictures for bigger view ]

Interior view from the entrance.

View from the 5 foot walkway of the main entrance.

View of the marketing wall.
A review of our previous design for Celcom New Image in 1997 was conducted in 2001. In this exercise, we were requested to imporve the existing designs of its service branches to streamlines the interiors and incorporate new materials and fresh outlook. The new design for the interiors is more minimalist incorporating clean straight lines and more neutral palette of colours. The review of Celcom service centers will give it more organized, warm and modern impression.

View from service counters.

Cross section.
 
Celcom Interior [ click the pictures for bigger view ]
 
Paremba Central Marketing Office [ click the pictures for bigger view ]
With the aid of the computer generated drawings we were able to present our design in a more realistic way . This interior layout and computer rendered drawings were very helpful for our clients to visualize our drawings from various angles.
 
 
   
 
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